Rules that
may mark the years to come:
Rule #1:
Expect Volatility.
We are witnessing an exponential increase in the velocity, complexity, and
unpredictability of change. This increase creates a hypercompetitive
international environment that bears little resemblance to the one that existed
even five years ago.
Rule #2:
Invent New Rules.
Invent your own and make others follow you! Competitive advantages and profits
will belong to innovators who transcend the existing parameters of competition.
Rule #3:
Innovate or Die.
Develop conscious strategies and mechanisms to promote consistent innovation.
Resting on your laurels is simply not an option: winners are innovating and
surpassing themselves constantly.
Rule #4:
Break Barriers.
21st Century companies must dismantle the internal barriers that so often
separate people, departments and disciplines. The boundaries between firms and
their outside suppliers, customers and sometimes even competitors are also
under severe pressure.
Rule #5:
Be Fast.
Implementation
is everything and it better be fast. These days it's far better to be 80
percent right and quick than 100 percent and three months late.
Rule #6:
Think Like an Entrepreneur.
The days
of depending on corporate size and reputation to drop opportunities in your lap
are over. Entrepreneurs go out and make things happen and allow themselves to
fail and improve because of it.
Rule #7:
Think Global.
The
fastest growing markets in the world today are outside North America. Companies
can and do now shop in a single global supermarket for just about everything.
Rule #8:
Keep Learning.
At the
end of the day, the only truly sustainable competitive advantage will be your
ability to learn faster and better than your competitors, and to turn that
learning into new products, services and technologies before your competitors
can imitate your last innovation.
Rule #9: Measure
Performance Differently.
Concentrate
on key strategic and profitability drivers, ones that reveal the underlying
dynamics of your business, focus your energy on what really drives the future
success of your business.
Rule #10:
Be Nice.
The place
to improve the world is first in one's own heart and hands and then work
outward from there. If we improve ourselves by doing good for others, we build
a solid bridge for success in the year 2012.
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